Festival

Project Overview

The objective of this project was to develop an identity system for The New American Soundscapes Festival. A potential city-wide American music festival held in Sacramento. With the goal of generating interest and attracting people to the festival. The campaign targeted several key audiences and included a variety of deliverables such as print, signage, web, and digital. Using multiple research methods and brand analysis, the resulting system culminated in a cohesive event identity and user experience.

Design Process

The design process was segmented into three main stages. Research included a comparative assessment of both local and distant competitors to determine what successful strategies to implement and what should be avoided to create points of distinction. Artifact research creating a strong understanding of each deliverable. And general brainstorming, including language exploration and mood boards. During the language exploration and mood boards, triads or groups of three themes used to concept were established to move forward into drafting concepts. Ultimately a concept based around paying homage to the way new wave music has been historically depicted with abstraction, while breathing new life through vibrant colors.

Scope

research, concepting, and asset creation

Deliverables

Concept Poster
Bus Shelter Poster
Light Poll Banners
On-Site Identifier Banners
Billboard
Social Media Campaign
Handheld Program
Merchandise

Project Overview

Design Process

Scope

Deliverables

Case Study

Concept Poster

Bus Shelter Poster

BillBoard

Banners

Social Media

Website

Handheld Program

Onsite Banner

Merchandise